Guest
Samantha Yap Yap Global
Samantha Yap – Founder and CEO of YAP Global, Samantha is a leading voice in Web3 PR and communications. With a journalism background and deep knowledge of blockchain ecosystems, she has helped projects like Aave, Chainlink, and Uniswap shape their narratives and reach global audiences. YAP Global specializes in turning complex crypto concepts into accessible stories that resonate with mainstream media and crypto-native communities alike. Samantha is also a frequent speaker on decentralization, media ethics, and the evolving role of storytelling in the crypto space.