Block by Block: A Show on Web3 Growth Marketing
Each week, I sit down with the innovators and builders shaping the future of crypto and web3.
Growth isn’t a sprint; it’s a process—built gradually, step by step, block by block.
Let’s build something incredible, together. All onchain.
Episodes
96 episodes
Mihir Kulkarni - Spectral Labs, Crypto AI Agents, Crypto Marketing with Peter Abilla
SummaryIn this conversation, Mihir Kulkarni from Spectral Labs discusses his journey in the Web3 space, particularly his experiences at Coinbase and how they shaped his current role. He delves into the concept of AI agents in ...
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54:28
Tokenizing AI Compute: Peter Abilla speaks with Kony on How Gaib Turns GPUs Into Onchain Yield
SummaryIn this Block by Block episode, Peter Abilla sits down with Kony, CEO and co-founder of Gaib, to unpack how GPU tokenization can create real yield at the intersection of AI, DeFi and zero-knowledge crypto. Kony explains how his mi...
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43:08
Naruto - Avail Project and Tips for Crypto Developer Marketing
SummaryIn this conversation, Naruto, a Developer Relations professional at Avail, discusses the challenges and strategies of marketing to developers in the crypto space. He shares insights on how he transitioned from a softwar...
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55:45
Shad with Peter Abilla - Why Crypto Marketing Still Uses the Old Playbooks
SummaryShad from Rare Minds walks through how crypto marketing has changed and why most teams are still stuck in old playbooks. He explains the Giga Method as a way to connect Web2-style rigor with Web3-native mechanics, so campaigns ar...
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52:34
Luis Bezzenberger - How Shutter Network Protects Against MEV
SummaryIn this conversation, Luis Bezenberger discusses Shutter Network, an encryption as a service mechanism designed to provide decentralized encryption and decryption. He explains the importance of Shutter Network in protecting again...
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46:32
Drake Exchange on Monad: Building the Main Clearing House for Perps
SummaryLarry Smoove from Drake Exchange breaks down how Drake is positioning itself as the main trading venue on Monad, with a focus on serious traders who still want a smooth, approachable experience. He explains how flexible...
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16:21
Yannik Schrade - Arcium, the encrypted Supercomputer
In this conversation, Yannick Schrade, co-founder and CEO of Arcium, discusses the inception of Arcium, its focus on encrypted computing, and the choice of the Solana ecosystem. He elaborates on the unique features of Arcium, including its abil...
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57:44
Storytelling, Hacks, And Headlines: Samantha Yap On Crypto PR with Peter Abilla
SummarySamantha Yap, founder of Yap Global, walks through how she built one of the first crypto-native PR agencies and what good communications actually looks like in this industry. She explains why storytelling and trust are ...
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54:35
Josie Leung - MilkyWay, Modular Shared Security Through Liquid Restaking
SummaryIn this conversation, Josie Leung from Milky Way shares her journey from traditional Web2 roles to the crypto space, discussing her experiences at LinkedIn and Crypto.com. She emphasizes the importance of understanding both techn...
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52:32
Stacy Spikes on How Mogul Turns Movies Into A Fantasy Sports Game For Fans
SummaryStacy Spikes, co-founder and CEO of MoviePass, talks with Peter Abilla (@shmula, @papiofficial) through his path from the music business into film and why he is now building Mogul. Mogul treats movies a bit like fantasy...
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54:05
Tim Hafner: OpenServe, Telegram, and the Future of Crypto-Native Agentic Apps
SummaryTim Hafner, co-founder and CEO of OpenServe, walks through what they learned running a hackathon at Berlin Blockchain Week and how it shaped the product. He talks about why Telegram is becoming the default home for cryp...
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48:20
Alon Muroch: How SSV Labs Is Redefining Ethereum Staking and Validator Economics with SSV Network
SummaryAlon Morch, founder and CEO of SSV Labs, talks about how his time in the Israeli military shaped how he thinks about risk, leadership, and building companies. He explains what SSV Labs actually does: an engineering team behind SSV...
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38:12
Evgeny Yurtaev on Zerion's Journey from Portfolio Tracker to Crypto Wallet and Developer API
SummaryEvgeny Yurtaev, CEO of Zerion, walks through how Zerion went from a simple way to see your onchain portfolio to a full wallet and developer-facing API. He explains why they always shipped based on real user behavior, how data shap...
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48:52
Gavin Thomas on Smart Transparency on TEN Protocol Layer 2
SummaryIn this conversation, Gavin introduces TEN Protocol, a Layer 2 on Ethereum focused on balancing privacy and transparency in smart contracts. He explains the idea of “smart transparency,” enabling de...
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47:40
Casey Craig: Euphoria Finance Makes Crypto Trading Mobile-first, Fun, Fast, and Accessible
SummaryIn this episode, Casey Craig of Euphoria Finance shares how the team is reimagining derivatives trading through a mobile-first, consumer-focused design. Euphoria’s core innovation—“tap trading”—removes friction and makes tr...
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33:23
Matt Mudano - Making Native Bitcoin the World's Settlement Layer with Arch Network
SummaryIn this episode, Matt Mudano, co-founder and CEO of Arch Network, explains how Arch is pioneering a new execution platform purpose-built for Bitcoin-native DeFi. Unlike EVMs or SVMs, Arch introduces...
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40:47
The Rise of Etherex DEX on Linea, an Ethereum-first Layer 2
SummaryTrantor walks through how Etherex became the leading decentralized exchange on Linea, what it took to build early in a turbulent ecosystem, and why foundation alignment matters more than capital, and crypto marketing with P...
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56:37
Nirav Murthy on the Future of AI and IP Licensing on Camp Network
SummaryNirav Murthy, co-founder of Camp Network, talks through how Camp is building a user-friendly IP licensing platform that blends AI and blockchain, and crypto marketing with Peter Abilla. The project shifted from a Layer 2 to a Laye...
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45:44
Unlocking the Future of Blockchain with Zero Knowledge Proofs with Shiv Shankar of Boundless
SummaryShiv Shankar, CEO of Boundless / Risc Zero, reflects on leadership, the evolution of Zero Knowledge (ZK) technology, and the role Boundless plays in the blockchain ecosystem. He shares lessons from Amazon, the im...
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1:06:16
USD.AI and the Future of InfraFi with David Choi
SummaryDavid Choi, co-founder of Permian Labs, outlined how USD.AI and InfraFi aim to reshape the relationship between finance and decentralized infrastructure. USD.AI is a synthetic dollar designed to unl...
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58:43
Superposition: A BarterSwap Innovation with Nikita Ovchinnik
SummaryNikita Ovchinnik, co-founder of BarterSwap, shared his perspective on the evolution of DeFi and the vision behind BarterSwap. He highlighted the concept of superposition, a new DeFi primitive that allows wallets to f...
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56:49
Exploring Acki Nacki Chain with Mitja Goroshevsky
SummaryIn this conversation, Mitja, co-founder of Acki Nacki, shares his extensive journey in technology and blockchain, detailing the inception of Acki Nacki, its unique approach to decentralized applications, and the challenges faced ...
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51:43
Karel Kubat from Union Labs on Building a Composable, Trust-Minimized Modular Ethereum
SummaryKarel Kubat, CEO of Union, lays out a bold vision for a decentralized coordination layer that can unlock true interoperability in crypto. He breaks down why bridging is still broken, why ZK is more than hype, crypto marketi...
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53:13
From Authoring ERC-20 to LUKSO: Fabian Vogelsteller Vision for a More Human Web3
Takeaways– Fabian started in web development before entering blockchain.– He created the ERC-20 standard, now the backbone of tokenized assets.– Blockchain still struggles with mainstream adoption.–...
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59:32
Clayton Menzel: Unlocking Bitcoin's Potential with Babylon Labs
SummaryClayton Menzel, Head of Business Development at Babylon Labs, shares how Babylon is unlocking a new era of Bitcoin staking. With over 48,000 BTC staked, the platform is building native infrastructure to make Bitcoin product...
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33:36